Clarity of Purpose

The neighborhood is the first decision home buyers make.

Great communities feature well-built and well-placed homes. They’re designed to age well. And they attract neighbors who take great care of their properties.

The best opportunity to make a good first impression is the proper design and implementation of a well-thought-out plan. We leave no aspect of a community’s design to chance.

We identify and act on what customers generally can’t articulate. They don’t necessarily know what creates strong community appeal, but they feel it.

Our neighborhoods are a strategic asset and a source of pride for all of us at Fischer Homes. We look to the future as we design them, and we also look back in time. Our community philosophy has been inspired by iconic neighborhoods in every market we serve — places like Clifton and Mariemont in Cincinnati, Grant Park in Atlanta, Dayton View in Dayton, Lafayette Square in St. Louis, and Old Louisville.

We will always be committed to great neighborhoods as part of our business model. A big part of why a Fischer Home is a Fischer Home is because it sits inside a Fischer Homes community.

Rigor is a key driver of our reputation.

There is no substitute for quality, reliable, consistent execution. Henry set the standard years ago: we need to enable and empower every person in our organization to do what is right every time. it also means doing things right the first time so we don’t have to do them over again.

We have a tightly integrated process that drives efficiency, ensures quality, improves productivity, and creates value for our customers, our partners and our business at every step of the way.

Standards drive performance and performance ensures quality. It’s as simple as that.

This is hard work in a tough business, which is why we place so much emphasis on leadership and accountability.

Strategy sets direction, but execution is what ultimately creates value. No other factor has had more impact on the success of our company — and no other factor will have as important a role in our future success. If we want to stand out, we have to keep the bar high.

Everything we do is designed around and in support of our ability to build superior homes in outstanding communities — on time, on budget, with exceptional quality, every time.

Constructing homes from the ground up is in Henry’s DNA and in the DNA of the company that he and Elaine built.

Our Construction Services Leaders operate with three core objectives in mind:

• Create home designs that produce the greatest value for the customer and that we can build with uncompromising quality at a reasonable cost
• Provide design options that allow customers to personalize their homes in a controlled manner
• Manage every aspect of the construction process with excellence and efficiency

We design for our customers, and then develop construction sites that will work for particular designs once they become part of our portfolio.

From design to delivery, our construction mastery is tested every day. It’s tested by how well we manage the build, by how efficiently we use our contractors’ time and expertise, and most importantly, by how our customers react when they see their finished home for the first time and when we come back after they’ve moved in to ensure the one thing that matters most to us: that their Fischer Home is their Dream Home.

Creating an exceptional experience for Fischer Homes customers begins with our Sales organization.

We want every customer, even those who ultimately choose another builder, to feel that they received world-class, concierge-level treatment while in the care of our team.

It’s a very high bar, and we reach for it every day.

At the heart of this “world class” customer experience is a customer-centric sales process that we call the “FUSE” Model of Selling – Fischer University of Sales Excellence.

Digital engagement has become a growing source of competitive advantage for our company.

We work hard to be wherever the customers we can best serve want to meet with us.

We want every Fischer Homes Sales Counselor to be a master of genuine conversation. The more we learn about our customers, the better positioned we are to help them.

Building trust and rapport doesn’t stop after the first five minutes. It continues throughout the sales process.

Our job is to ensure customers are informed as they consider their homebuilding decision. We know our competitors, the market, and our unique selling proposition. We empower our Sales Counselors to present our story with clarity, confidence, and transparency.

Honest, proactive communication is a critical driver of a superior customer experience. We maintain this level of communication with our customers from start to finish, strengthening their trust in us at every step of the way.

. We hire people who want to win, are ready to learn, and share our passion for delivering an exceptional customer experience.

“This is now your business to grow.”

every individual in the company has the potential to achieve whatever he or she wants to achieve — and the responsibility to develop the skills and experiences necessary to achieve that potential. The company’s responsibility, in turn, is to provide opportunity, training, mentoring, and one unequivocal promise: every Fischer Homes Associate will be part of an exceptional organization.

We grow talent by hiring with high standards and by thinking in decades about people’s growth, career success, and financial wellbeing.

Everyone participates in the company’s growth.

We don’t compromise on “acceptable” performance, but we do join hands to lift everyone up to exceptional performance.

We strive to be the Builder of Choice for the best talent in our industry.

When you’re doing the best work of your life, every day — and when you’re working alongside many of the best people in our business — it’s invigorating.

Our “expansion blueprint” begins with our growth strategy.

We are highly data driven, examining a range of factors including economic and population growth, projected mortgage interest rates and other financial dynamics, and national and regional home buying and design trends.

We look for markets that are geographically proximate to our existing divisions while meeting the essential requirement that the new market can be efficiently supported by our hub-and-spoke business model,

The third component of our blueprint is to operate as a hub-and-spoke company.

Providing strong centralized capabilities and ensuring the markets have 100% of the support they need to thrive is a winning formula.

Each market is a profit center and functions mostly autonomously.

The fourth component of our model is our land strategy.

We own about half of the land we build on and we have options with external developers to buy the other half, which mitigates our risk while still ensuring that we have sufficient land available to meet customer demand.

The fifth component of our blueprint is supply chain and resource management. We see supply chain management as an art of managing costs, channel dynamics, innovation, and process efficiencies.

Taken together, these five components have enabled us to expand strategically and with discipline into all the markets we now serve — and in markets we’re not yet serving.

We focus on the long game. We’re in business to endure.

Our business is dependent on the strongest relationships with the most valuable players in our industry: our Associates and recruits, contractors, subcontractors, bankers, regulatory and zoning partners, community stakeholders, and others.

Job sites are ready for them when they show up, the materials they need to do their work are on-site and easily accessible — even at times when materials may be scarce and difficult to obtain — and the site is clean and organized so they can do what they need to do, both safely and effectively.

We invest in the personal growth of the trade professionals we work with, whether they work for a corporate contractor or serve us as an independent small-trades professional.

Every relationship matters and is built on a foundation of respect and trust. This is what lasting relationships are built on..